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VPM, or Viewers per Minute, is a key metric used by online streaming platforms to measure the popularity and engagement of their content. This metric plays a crucial role in determining the success of a particular show or movie on a platform, as it provides insights into viewer behavior and preferences. One of the ways VPM impacts online streaming platforms is through content delivery. By analyzing the VPM of different shows and movies, platforms can understand which content resonates the most with viewers and tailor their offerings accordingly. This can lead to a more personalized and engaging viewing experience for users. Moreover, VPM also influences viewer experience on online streaming platforms. Shows or movies with high VPM are more likely to be recommended to users, increasing their visibility and reach. This not only benefits the content creators but also enhances the overall user experience by providing them with a wide variety of popular and engaging content to choose from. In conclusion, VPM plays a crucial role in shaping the content delivery and viewer experience on online streaming platforms. By leveraging this metric, platforms can optimize their offerings and provide users with a more personalized and enjoyable streaming experience.